A Brief Guide To Creative Real Estate Marketing

If your real estate business kicks off, it can get pretty lucrative pretty fast. With property prices increasing alongside real estate development, it’s no wonder more people are getting into the industry. However, it’s not all that simple, and it’s not easy. First, there is a lot of work to be done even before you can become a real estate agent, and even much more if you plan to enter the world of real estate development. However, it’s a good thing that experienced agents and developers have shared some invaluable tips on how to market the property. 

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For example, for apartment complexes and condos, real estate experts suggest tie-ups with neighboring establishments. For example, if there are supermarkets or restaurants within a kilometer radius of the property, agents and developers can talk to managers of these establishments and come up with a deal. In exchange for some coupons, agents and developers can invite representatives from these places to open houses to advertise their establishments to potential customers. 

If agents are looking to sell houses in your neighborhood, community activities such as sports festivals, socials, and park gatherings may be a good way to get the attention of people. These kinds of activities, if attended by outsiders may get to see just how appealing the area might be. 

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Hello, my name’s Brandon Wetzel, and I’m a real estate agent currently residing in Los Angeles, CA. I was born and raised in Yardley, PA. Read more about my job and my life on this blog.

From Employee To Real Estate Entrepreneur: Making The Big Switch

It’s a big leap to leave behind one’s 9-to-5 job and the steady paycheck to pursue real estate entrepreneurship. It can be a daunting process, but not when armed with the right information and direction. Here are some steps to take. 

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Have an entrepreneur mindset

This is a critical ingredient for success in the industry, as it includes persistence and the inclination to keep learning. Take note that over a million people are poised to start a business in the United States, and in the first year about 40 percent will fail. As a real estate entrepreneur, accept the tendency to make mistakes, learn from them, and adopt a mindset of long-term development and experience. 

Establish a business and marketing plan

Determine what people are willing to pay for, as a viable business seamlessly combines what it wants to do with what others are willing to spend for. Interview potential customers, and once the target market is set, determine how to approach this clientele.

Launch a small-scale version first

If possible, launch a scaled-down version of the business on the side while maintaining a regular job. Assess that soft launch and see what worked, what didn’t, and how the approach can be tweaked for success. 

Assemble a good team 

Find team members that mirror your values and whom you can work with to achieve the business goals. Determine if it’s sound to form a corporation, an LLC, or pursue a partnership. Define each team member’s role and follow the necessary legal guidelines. 

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Brandon Wetzel is a 40-year-old real estate agent residing in Los Angeles, CA, but was originally from Yardley, PA. He is looking forward to starting his own business as he waits for his real estate license. For similar reads, click here.